Canadian Book of Beer cracks open the stories behind our (unofficial) national beverage. Steve Cameron pours over the history of hops in Canada, brewing company feuds and fun and frothy facts about beer from across the country. Drink up:
• Labatt killed the stubby! The brewer introduced tall-neck, twist-off bottles in 1984, forever changing the way Canadians open—and drink—their beer
• Molson, Canada's first established brewery launched its signature lager, Molson Canadian, in 1959
• As myth has it, blonde bombshell Pamela Anderson was discovered in the crowd at a BC Lions game. She was actually planted by a Labatt sales rep who then had her captured on the big screen in an attempt to get attention for a new marketing campaign.
And so much more…